Enhancing Interviews with SmartInterview: A Partnership
Learn how integrating AI into Brandtrends’ questionnaires enhances interview quality with kids and families, cutting response time and providing more relevant insights. The Brandtrends and SmartInterview partnership will launch in France in July, expanding to other countries in October.
Challenge
As a B2B market research company serving thousands of customers across entertainment brands, BrandTrends is the reference platform for behavioral data on families and children across 50 countries.
BrandTrends sought to enhance the quality of kids’ and families’ interviews by leveraging our AI-driven solution. They integrated the SmartInterview solution to enrich their market research tracker.
Solution
Enriching the BrandTrends Tracker with SmartInterview:
By adding AI-powered follow-up questions, BrandTrends can delve deeper into respondents’ open-ended answers. Across the entire purchase funnel, this approach captures not only the « what » behind respondents’ brand choices but also the « why. » Open-ended responses are automatically classified and seamlessly transferred into the BrandTrends Data Lake.
Impact
With speech-to-text technology, insights are delivered 4.4 times faster on average across all questionnaires, significantly reducing data collection costs.
- Time Saved: 50 seconds per question on average.
- Benefits: Increased respondent focus, enabling access to more relevant and actionable information.
- Huge increased of available customer qualitative insights.
The enriched BrandTrends tracker provides unparalleled insights for entertainment brand, faster.
Conclusion
The integration of SmartInterview into the BrandTrends tracker empowers entertainment brands to better understand customer brand preferences. Following the project’s success, BrandTrends and SmartInterview are now forging a strategic partnership.
Brandtrends CEO (Philippe Guinaudeau) says:
« Analyzing customers’ words enables us to provide more strategic advice to brands based on qualitative responses. BrandTrends can now accelerate and offer increasingly robust and relevant data, generating new revenue streams. »
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