Put your customers at the center of your decisions
Use AI-powered customer interviews to understand what your customers think, feel, need and expect and turn their feedback into better product, marketing and customer experience decisions.
Use AI-powered customer interviews to understand what your customers think, feel, need and expect and turn their feedback into better product, marketing and customer experience decisions.
Trusted by 30+ businesses worldwide
Trusted by 30+ businesses worldwide
How SmartInterview works
Understand what your customers want & think before making important decisions From business question to insight in a few simple steps.
Understand what your customers want & think before making important decisions From business question to insight in a few simple steps.
Understand what your customers want & think before making important decisions From business question to insight in a few simple steps.
Define what you want to learn
Validate ideas, test messaging, improve onboarding or understand customer frustrations.
1
Define what you want to learn
Validate ideas, test messaging, improve onboarding or understand customer frustrations.
1
Invite the right customers
Upload your audience, personalize outreach emails and increase participation with incentives.
2
Invite the right customers
Upload your audience, personalize outreach emails and increase participation with incentives.
2
Launch AI-powered customer interviews
Customers participate in automatically created short, conversational survey with intelligent AI follow-up questions. Before launch, you can review, edit and test the full experience yourself.
3
Launch AI-powered customer interviews
Customers participate in automatically created short, conversational survey with intelligent AI follow-up questions. Before launch, you can review, edit and test the full experience yourself.
3
Get clear answers, not complex dashboards
Understand what customers really think, what patterns emerge and what direction to take next.
4
Why SmartInterview is different?
Built for brands that want qucik customer insight, not research complexity.
Traditional survey tools often rely on long static questionnaires and manual analysis. SmartInterview combines the simplicity of modern survey tools with AI-powered customer interviews that help teams quickly validate ideas, test messaging and understand customer feedback more deeply.
Traditional survey tools
Traditional survey tools
Traditional survey tools
Customer interviews
Customer interviews
Customer interviews
AI-powered conversational interviews
AI-powered conversational interviews
AI-powered conversational interviews
Static forms & questionnaires
Static forms & questionnaires
Static forms & questionnaires
Feedback depth
Feedback depth
Feedback depth
Deeper qualitative feedback with AI followup probing
Deeper qualitative feedback with AI followup probing
Deeper qualitative feedback with AI followup probing
Mostly surface-level responses
Mostly surface-level responses
Mostly surface-level responses
Workflow
Workflow
Workflow
Simple DIY workflow
Simple DIY workflow
Simple DIY workflow
Often more complex
Often more complex
Often more complex
Insights
Insights
Insights
Automatic themes, patterns & recommendations
Automatic themes, patterns & recommendations
Automatic themes, patterns & recommendations
Manual analysis required
Manual analysis required
Manual analysis required
Best for
Best for
Best for
Product ideas, messaging, onboarding & customer feedback
Product ideas, messaging, onboarding & customer feedback
Product ideas, messaging, onboarding & customer feedback
Data collection & complex surveys
Data collection & complex surveys
Data collection & complex surveys
Time to insights
Time to insights
Time to insights
Hours / days
Hours / days
Hours / days
Days / weeks
Days / weeks
Days / weeks
Global respondent panels
Global respondent panels
Global respondent panels
Coming soon
Coming soon
Coming soon
Usually available
Usually available
Usually available
Long complex surveys
Long complex surveys
Long complex surveys
Not our focus
Not our focus
Not our focus
Supported
Supported
Supported
Meet the people behind SmartInterview
We believe the best products and brands are built by teams that stay close to their customers.
We believe the best products and brands are built by teams that stay close to their customers.
We believe the best products and brands are built by teams that stay close to their customers.
That’s why we’re building SmartInterview: a simpler and more human way to gather deep customer feedback.
That’s why we’re building SmartInterview: a simpler and more human way to gather deep customer feedback.
That’s why we’re building SmartInterview: a simpler and more human way to gather deep customer feedback.
And yes, when you reach out, you’ll talk to us, not chatbots.
And yes, when you reach out, you’ll talk to us, not chatbots.
And yes, when you reach out, you’ll talk to us, not chatbots.
Matthieu Saussaye
FOUNDER · AI & MARKET RESEARCH TECHNOLOGY
Matthieu is an AI entrepreneur and market-research technology specialist, combining a strong background in data science, software engineering and business development. He founded Smartinterview, an AI-powered platform helping companies collect richer customer insights through conversational surveys, automated qualitative analysis, and advanced data enrichment, successfully delivered through 150K+ respondents. His work is centered on helping businesses turn real customer feedback into strategic decisions.
Matthieu Saussaye
FOUNDER · AI & MARKET RESEARCH TECHNOLOGY
Matthieu is an AI entrepreneur and market-research technology specialist, combining a strong background in data science, software engineering and business development. He founded Smartinterview, an AI-powered platform helping companies collect richer customer insights through conversational surveys, automated qualitative analysis, and advanced data enrichment, successfully delivered through 150K+ respondents. His work is centered on helping businesses turn real customer feedback into strategic decisions.
Lubos Cingel
MARKET RESEARCH & CUSTOMER EXPERIENCE
Lubos is a market-research and customer-experience professional with 10+ years of international experience across agency (Ipsos) and client-side (Restaurant Brands International) environments. He has worked with global brands across FMCG, luxury, healthcare and finance, helping organizations turn customer insights into actionable business decisions. His focus today is on combining research expertise, technology and practical business thinking to make insights more accessible.
Lubos Cingel
MARKET RESEARCH & CUSTOMER EXPERIENCE
Lubos is a market-research and customer-experience professional with 10+ years of international experience across agency (Ipsos) and client-side (Restaurant Brands International) environments. He has worked with global brands across FMCG, luxury, healthcare and finance, helping organizations turn customer insights into actionable business decisions. His focus today is on combining research expertise, technology and practical business thinking to make insights more accessible.
Form idea to insight end-to-end.
Design
Data Collection
Analysis & results
DESIGN
Automated questionnaire design in 1 minute
From your business need and situation in plain language. The whole questionnaire is generated automatically with market-research methodology.
Design
Data Collection
Analysis & results
DESIGN
Automated questionnaire design in 1 minute
From your business need and situation in plain language. The whole questionnaire is generated automatically with market-research methodology.
Example of a Swiss start-up success
Example of a Swiss start-up success
From concept to Swiss German/French market success
Smartinterview has provided us with invaluable insights that have helped us refine our market entry strategy. By combining qualitative depth with quantitative validation, we have gained a clearer understanding of consumers’ perceptions, needs, and potential bottlenecks.
Smartinterview has provided us with invaluable insights that have helped us refine our market entry strategy. By combining qualitative depth with quantitative validation, we have gained a clearer understanding of consumers’ perceptions, needs, and potential bottlenecks.
Smartinterview has provided us with invaluable insights that have helped us refine our market entry strategy. By combining qualitative depth with quantitative validation, we have gained a clearer understanding of consumers’ perceptions, needs, and potential bottlenecks.
Dorothée Sineux
Co-CEO, Pharmalp
An optimal structure based on in-depth feedback for your next decisions
Never miss out on key qualitative insights from your market research again.
No credit card required
Never miss out on key qualitative insights from your market research again.
No credit card required
Never miss out on key qualitative insights from your market research again.
No credit card required