How many respondents do I need?

To understand reasons, fifteen to thirty interviews per segment is usually where themes start repeating. To measure and track, you need more. Start from the number of segments you must compare, not from a round number.

Which languages are supported?

Participants answer in French, German, Italian or English, and the follow-up questions adapt to their language. The analysis comes back consolidated across all of them.

Respondents and panel

Find survey respondents, and the reasons behind their answers

Bring your own customers or reach the consumer profile you need. Every participant is interviewed by an AI moderator that asks the follow-up question, and the analysis arrives with the responses.

Define your audience See studies already run

50 free respondents · no credit card · GDPR and CCPA compliant

Daysfrom launch to findings, not weeks of scheduling

4 languagesFrench, German, Italian and English in one study

2× qualityof data on two Swiss dialects, measured with YouGov

50 freerespondents to test the method before you commit

Screening

Reach the profile you actually sell to

Screen on market, profile and behaviour, then set quotas per segment so the segments you need to compare are the segments you get. Your own customer list is usually the fastest and most relevant sample, and it costs nothing to field.

Depth

An answer that stops at three words gets a follow-up

When a respondent says the price felt high, the AI asks compared to what, and at which moment. That single behaviour is the difference between a column of ratings and a reason you can act on.

From the question to the decision

Four steps, and nothing to moderate yourself

Describe the decision

One sentence. The questionnaire is drafted to research standards and scored, so you can correct it before it goes out.

Invite your audience

Import your list, personalise the invitation per segment, or drop a link in your product. Everyone answers on their own device.

The interview probes

Follow-up questions in the moment, in the respondent's language, with no moderator and no scheduling.

Read the analysis

Named themes, tagged verbatims, priorities, and the quote behind every number, ready for a decision document.

What actually changes

The same study, without the three weeks nobody owns

The usual routeWith SmartInterview

RecruitingScreener, calendars, no-shows, one to two weeksA link to your own customers, answered when it suits them

The interviewOne moderator, one participant at a timeEvery participant probed the same way, in parallel

Open answersExported, read and coded by handTranscribed, tagged and grouped as they arrive

The deliverableA spreadsheet and an empty afternoonRanked themes with the verbatims that prove them

Questions before you start

SmartInterview runs the interviews and the analysis. If you need a sample of the general population, you bring or buy the audience. If you are researching your own customers, your list is the sample and nothing else is needed.

Explore other market research methods

Concept testing→Pricing research→Message testing→Brand tracking→Customer research→Competitor research→Market research by industry→Market research in Switzerland→Market research in Switzerland (FR)→Market analysis in Switzerland (DE)→Market research in Germany→

Put the question to your market this week

Bring the decision you are stuck on and the audience you already have. The platform runs the interviews and hands back the analysis.

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