Luxury client satisfaction survey questions
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Ask about the boutique welcome, the advice received, the piece itself and after-sales care, then what would make the experience exceptional. Keep it short and let clients answer by voice if they prefer.
How to measure brand desirability
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Ask how desirable each house is today, which houses people would choose if price were no object, and why. Coded open answers show whether desirability comes from design, heritage, rarity or status.
Luxury brand awareness survey
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Ask unaided which houses come to mind in your category, then aided awareness on a list. SmartInterview probes half-remembered answers, such as a house whose name escapes the respondent, to find what stuck.
How to research Gen Z luxury consumers
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Recruit younger affluent or aspirational buyers through a panel and ask how they discover houses, which ones feel current and which feel distant. Their own words reveal what makes a house relevant to them.
Watch market consumer research
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Ask buyers how they chose their last watch, which brands they considered and what made them hesitate. Follow-up questions separate the role of design, movement, resale value and brand.
Measure the effect of a brand collaboration
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Ask awareness, image and consideration before and after the collaboration, among clients and new targets. Open answers show whether the partnership added appeal or felt out of character.
Luxury retail experience research
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Ask clients what made a visit memorable or disappointing, from the window to the packaging. Themes coded across boutiques let you compare locations without relying on staff reports.
Luxury market research in Switzerland
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Switzerland combines local clients, international residents and visitors, each with different expectations. Survey each group in its language and compare them in one study.
