Healthcare teams have more questions than research budget: does this message land with patients, why do physicians not prescribe the new formulation, what frustrates users three weeks into a device.
How satisfied are you with your current treatment?
What do you use today to manage pain or sleep?
Some CBD drops, but I'm not sure they work.
What would you need to see, from a doctor or a study, to trust that a product really works?
Illustrative example with sample data, not a client study.
Each of those is a study. When every study needs a quote, a kick-off call and a six-week timeline, the questions stop being asked and decisions are made on opinion.
SmartInterview is a self-serve platform: you write the brief, the AI runs the survey or interview and codes the answers. Agencies stay for pivotal, regulatory-grade studies.
Patients, caregivers and healthcare professionals decide whether a product is adopted. Their experience is also increasingly expected in development: the FDA's patient-focused drug development guidance describes how patient experience data should be collected.
Typical situations in this sector, and how we would set up the study for each.
Compare how each public sees you
Patients, residents, expatriates and doctors
One survey with quotas per public and results split by group
Would recommend the organisation
Run this study on your own customers
50 free respondents · no credit card · GDPR and CCPA compliant
Pulses between annual benchmarks, by journey stage: booking, consultation, treatment, aftercare, billing.
Asynchronous AI-moderated interviews that specialists complete when their schedule allows, with follow-ups on incomplete answers.
Claims, visuals and positioning tested with patients, caregivers and HCPs in one study.
Pick the study type: patient satisfaction, HCP interviews, concept test or consumer survey, and the decision it serves.
Describe the decision in one sentence. SmartInterview drafts the questionnaire, scores its quality and flags leading or double-barrelled questions before anyone answers.
Field to your own patient or customer list, an internal HCP network, or a partner panel. Screening questions keep the sample on target.
Structured questions give the numbers. When an answer is vague, the AI asks a follow-up, by voice or text, in the respondent's language.
Open answers are coded into themes with counts and sentiment, and every theme links back to the verbatims behind it. Compare segments side by side.
Export the findings, the themes and the quotes to the team that has to decide, as a report or a spreadsheet.
Pharmalp needed to choose which new natural-health products to launch and at what price.
Concept and pricing test with AI follow-up questions.
Consumers in French-speaking Switzerland.
Pharmalp validated pricing and positioning before launch.
Ask about each step of the journey: booking, waiting, the consultation, follow-up and billing, then add one open question on what should change. SmartInterview probes vague answers like 'it was fine' so you learn which step actually needs work.
Use a specialist HCP panel screened by specialty and practice setting, or invite your own contacts by email. Short asynchronous interviews raise acceptance because doctors can answer between consultations instead of booking a call.
Ask users how they use the device today, where they hesitate and what errors they make, in their own words. Coded open answers give your design team concrete usability themes to document alongside formal usability testing.
Show each message to the target prescribers or patients, measure clarity and credibility, then ask what made it convincing or doubtful. Compliance review of the wording remains with your medical and regulatory teams.
A good template mixes a few rating questions by department with one open question per stay. SmartInterview drafts it from your goal, so you adapt the questions to your wards rather than starting from a blank page.
Use the validated instrument your field expects for the score itself, and add open questions to explain what changed for the patient. Keep the validated items unchanged so results remain comparable.
Ask caregivers what takes the most time, what information they lack and where they feel unsupported. Voice answers help busy caregivers respond in a few minutes, and the AI asks a follow-up when an answer stays general.
Swiss healthcare studies usually need French, German and Italian, and patients who speak other languages too. Each respondent answers in their own language and SmartInterview consolidates the themes into one report.
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Healthcare market research collects and analyses data from patients, caregivers, healthcare professionals and consumers to inform healthcare products, services and communications.
Write the brief tonight. The AI runs the fieldwork and the first pass of analysis.
