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7 Market Research Agencies in Geneva (2026 Guide)
SmartInterview Team
Geneva has seven verifiable market research agencies, and only three of them are actually in the city. The other four sit elsewhere in the canton: Carouge, Vésenaz, Versoix and Le Lignon. The mix is unusual for a city this size. You get independent generalists, a dedicated UX research studio, a B2B consultancy that researches nothing but food ingredients, and the Swiss office of a global institute.
In Geneva city proper: newton33, Joaquin Fernandez, Telono SA.
Elsewhere in the canton: Satiscan (Carouge), ECS Conseil (Vésenaz), GIRACT (Versoix), Ipsos SA (Le Lignon, Vernier).
For classic quant and qual studies: newton33, Joaquin Fernandez, ECS Conseil.
For user testing and digital product research: Telono.
For satisfaction and public consultation programs: Satiscan.
For industrial B2B in food ingredients: GIRACT.
This list only includes agencies whose activity we could confirm on their own website. A handful of firms that appear in Geneva business directories were left out because their sites were unreachable or their listings looked miscategorized. More on that below.
Market Research Agencies in Geneva at a Glance
Locations are the real registered address, not the nearest famous city. Several of these are marketed as "Geneva" agencies but are in the canton rather than the city.
Agency | Location | Type of research | Best suited for |
|---|---|---|---|
newton33 | Geneva city (Cours des Bastions) | Quantitative and qualitative, plus consulting | Usage and attitude studies, segmentation, concept testing |
Joaquin Fernandez | Geneva city (Avenue Krieg) | Quantitative, statistics-led | Pricing and conjoint work, RFM segmentation, ad impact |
Telono SA | Geneva city (Rue de Lausanne) | UX research and service design | Moderated user testing, digital products, focus group facilities |
Satiscan | Carouge, Geneva canton | Surveys and polling | Customer satisfaction, employee climate, public consultation |
ECS Conseil SA | Vésenaz, Geneva canton | Quantitative and qualitative, plus marketing consulting | Brand image, NPS programs, packaging and price testing |
GIRACT | Versoix, Geneva canton | B2B and industrial business research | Food ingredients and additives, fine chemicals, pharma, packaging |
Ipsos SA | Le Lignon, Vernier, Geneva canton | Full-service international | Multi-country brand tracking, public opinion, social research |
If you want the wider national picture, see our round-up of market research companies in Switzerland. For the other end of Lake Geneva, see the Lausanne region guide.
The Seven Agencies in Detail
newton33 — Geneva city
Based at Cours des Bastions in the 1205 district. newton33 covers both quantitative and qualitative work and positions itself as much as a consultancy as a fieldwork house. Its stated scope includes usage and attitude studies, segmentation, market forecasting, customer, user and employee experience, and innovation and concept testing.
On data quality, the firm says it works with ISO 20252-certified panels. That is a claim about its suppliers rather than a certification of the agency itself, so treat it as a sourcing statement and ask which panels it means for your specific study.
Consider it when you want a single partner for both the study design and the strategic reading of the results.
Joaquin Fernandez — Marketing intelligence and market studies, Geneva city
An independent consultancy on Avenue Krieg in the 1208 district. Its site gives 2005 as the start of the activity. The offer is noticeably more statistical than most: alongside standard market studies, SWOT work, opinion surveys and satisfaction and loyalty tracking, it lists data mining, RFM-based segmentation, conjoint analysis and pricing research, and advertising impact testing.
It also operates its own data-processing software, delivered as a service. If your problem is analytical rather than logistical, this is the profile that matches it.
Consider it when you already hold data and need someone to model it, or when the study hinges on a pricing or trade-off question.
Telono SA — Geneva city
Telono sits on Rue de Lausanne in the 1202 district and is a user experience research agency rather than a classic market research institute. That distinction matters when you brief it. It runs exploratory and evaluative studies, moderated user testing, UX and UI design, service design, and UX-PM training.
The agency states it has been active since 2005 and has operated a dedicated user research lab since 2010. The lab is also rented out, which makes it one of the few purpose-built facilities in Geneva if you need to run focus groups yourself.
Consider it when the object of study is a product, an interface or a service journey rather than a market.
Satiscan — Carouge
Satiscan is in Carouge on Avenue Industrielle, in the canton rather than the city. Its own website and the local directory listings disagree on the street number, so check the address with the agency before sending anything by post.
The work is survey-led: customer satisfaction, employee climate studies, visitor feedback, population consultations and collaborative focus groups. It runs its own data-collection platform, and it says it has more than ten years of experience in the field. The population consultation angle is the distinctive part, and it suits public bodies and associations as much as private companies.
Consider it when you need a recurring measurement program rather than a one-off study.
ECS Conseil SA — Vésenaz
ECS Conseil is on Route de Thonon in Vésenaz, 1222, in the Geneva agglomeration. It combines research with marketing consulting and covers a broad quantitative and qualitative range: satisfaction and NPS, brand image and positioning, advertising and packaging tests, price testing, category management and HR studies, in both B2B and B2C.
Category management is worth flagging. Few agencies of this size in the region list it explicitly, and it points to retail and FMCG experience.
Consider it when you sell through retail and need shelf, pack and price questions answered together.
GIRACT — Versoix
GIRACT, registered as Giract Sarl, is in Versoix on Chemin du Pré-Colomb, 1290. Its About page gives 1970 as the founding year, which would make it by far the oldest firm on this list.
It is also the narrowest. GIRACT is a B2B and industrial business research house specialized in food ingredients and additives, extending into fine chemicals, pharma, biotech, packaging and medical engineering. It maintains a proprietary sector database. This is not a general-population institute and there is no point briefing it on consumer work.
Consider it when your market is a few hundred industrial buyers worldwide rather than a consumer segment.
Ipsos SA — Le Lignon, Vernier
Ipsos is a global institute, and its Swiss presence is registered at Chemin du Château-Bloch in Le Lignon, Vernier, 1219. It is the only Swiss office listed on the company's own contact page, which is why a multinational appears in a Geneva guide at all.
The offer is what you expect from a full-service international: brand tracking, consumer research, public affairs, social research and healthcare. Treat it as the local arm of a large network rather than an independent Geneva institute. The advantage is reach across countries; the trade-off is that a small Swiss-only study may not be the account it optimizes for.
Consider it when Switzerland is one market in a study that also runs elsewhere.
How to Choose Between Them
Start with the decision, not the method
The most common briefing mistake is asking for "a survey" when the real question is why a product is not repurchased. That is a qualitative problem, and sending it to a quantitative shop produces a clean table that answers nothing. If you are unsure which side you are on, our guide to qualitative versus quantitative research covers the split.
Check the address before you assume proximity
Four of these seven are outside Geneva city. Carouge and Vernier are a tram ride away and that changes nothing in practice. Versoix and Vésenaz are further out. It only matters if you plan to attend fieldwork in person, but agency directories rarely make the distinction, so make it yourself.
Ask who actually collects the data
Several agencies in this list run their own platform or panel relationships, and several buy sample from third parties. Neither is wrong. But ask the question, because response quality is where studies quietly fail. We wrote about the underlying problem in why survey response rates are crashing.
Match the language plan to the market
A Geneva-only study runs in French. A Swiss study runs in French, German and Italian, and often English. Multilingual fieldwork changes both the cost and the timeline, so raise it in the first call rather than the third.
A note on who is missing from this list
Some firms that appear under research categories in Geneva directories are not included here. In each case the reason was the same: no reachable official website, or a directory listing that also filed the company under an unrelated category. Rather than pad the list, we left them out. If an agency cannot be verified from its own site, you cannot brief it with confidence either.
When You Do Not Need an Agency
Agencies earn their fee on complex design, hard-to-reach samples, regulated sectors and studies where the reading matters more than the fieldwork. That describes a lot of research, but not all of it.
If you need to hear fifty customers explain a churn pattern in their own words, or track satisfaction every quarter with the same instrument, the bottleneck is usually not analytical talent. It is the cost of running and coding open-ended conversations at volume.
This is where AI-moderated research has changed the arithmetic. SmartInterview runs voice surveys that ask AI follow-up questions when an answer is thin, works across languages, codes open responses automatically and handles quota management. It does not replace an institute on a segmentation study. It does replace a lot of the manual work that used to make continuous qualitative listening too expensive to sustain.
The practical split most teams land on: agency for the study that informs a big decision once a year, in-house tooling for the listening that runs the rest of the time.
Frequently Asked Questions
How many market research agencies are there in Geneva?
Seven can be verified from their own websites, of which three are in Geneva city proper and four elsewhere in the canton. Directory listings suggest more, but several could not be confirmed as active research providers.
Which Geneva agency is best for user testing?
Telono SA. It is a UX research agency rather than a market research institute, it runs moderated user testing, and it says it has operated its own user research lab since 2010. The lab can also be rented for focus groups.
Is Ipsos based in Geneva?
Ipsos SA is registered at Chemin du Château-Bloch in Le Lignon, Vernier, in the canton of Geneva rather than the city. It is the only Swiss office listed on the company's contact page.
Are there B2B market research specialists in Geneva?
Yes. GIRACT in Versoix focuses on industrial business research in food ingredients and additives, extending to fine chemicals, pharma, biotech, packaging and medical engineering. ECS Conseil in Vésenaz covers B2B alongside consumer work.
Should I use a Geneva agency or a Lausanne one?
Geography matters less than fit. The Lausanne region has the older institutes and the larger local panels, while Geneva has more specialization by discipline. If your study is national, either works. See the Lausanne region guide for the comparison.
Where do companies in Valais find market research?
Mostly in Geneva and Vaud, because no dedicated research institute is headquartered in canton Valais. We covered that in detail in market research in Valais.
